Company News, Marketing News

Superzero’s New Social Media Campaign with Song Candy Media Brings Humor to Hair Care

The campaign aims to show consumers that the journey to a happy hair relationship starts with everyday core products.

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By: Lianna Albrizio

Associate Editor

Hair care brand Superzero has partnered with community marketing creative agency, Song Candy Media, to launch a new social media campaign aimed at challenging consumers to consider the importance that shampoo and conditioner play in the journey to hair happiness. According to Superzero's research, consumers often take everyday hair care products, such as shampoo and conditioner, for granted. However, they found that the journey to a happy hair relationship starts with these foundationa...

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